So confident was this tech lead start up, you could – and still can – claim a full refund within 60 days if your foundation isn’t perfect. Pairing unbelievable before-and-afters with more than a pinch of am dram influencer behaviour, the campaign promised that the brand – a direct-to-consumer online operation – could send you a flawless shade match of its I Woke Up Like This foundation through the post using nothing more than an algorithm-based quiz. 1-48 of 181 results for 'il makiage foundation' Results WOKE UP LIKE THIS FLAWLESS BASE FOUNDATION BY IL MAKIAGE - 30 ML (35) 1 Fl Oz (Pack of 1) 2.9 out of 5 stars 5 800+ viewed in past week 97.7597.75 (97.75/Fl Oz) FREE delivery Jun 16 - 21 Or fastest delivery Jun 15 - 20 More Buying Choices 97. A viral marketing campaign introduced the world to Il Makiage in 2018, where 10-second Stories of people theatrically transforming their skin with a seemingly perfect base product infiltrated everyone’s Instagram account. Fast delivery, full service customer support. Turns out, the brand to have succeeded – as in, really succeeded – is one you’ve likely side-eyed on a hypey sponsored Instagram post before. Shop Womens IL MAKIAGE Cream Size OS Foundation at a discounted price at Poshmark. Selling foundation online remains – in spite of the wealth of shade-matching apps out there – the frontier every brand wants to overcome. It looks and feels like you’re skin and is perfect for building fuller coverage layers. Talk about inclusivity When you take the quiz you’ll be able to specify what kind of coverage you want, but so many reviewers (myself included) report this foundation is basically the beauty filter in a bottle. Use a brush or sponge and be sure to blend in all the edges. This foundation comes in 50 show-stopping shades. No matter what your skin type, it’s important to blend your foundation and concealer well. Dab it on with your finger and blend in well. Concealer can be applied after foundation. Virtual try-ons are now commonplace: Dior and Charlotte Tilbury can make you over through the magic of Zoom, and even the stoically traditional house of Chanel boasts an impressively chic app, Lipscanner, through which you can see any of the brand’s lipstick shades on your own face in hi-def augmented reality.īut lipsticks are easy, as are eyeshadows and eyeliners. Then apply foundation with a brush or sponge, using a light, circular motion. If make-up was heading online before the pandemic, the global shut-down of our retail spaces pushed the shift into overdrive.
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